requestId:68e04ae3b30741.35525365.
Recently, renowned American animation producer Josh Selig visited Guangzhou. During his stay, he granted an interview to a YangCheng Evening News reporter. Having worked in animation and IP development for many years, Selig offered a detai德系車零件led perspective on China’s animation, gaming, andBentley零件 designer‐toy sectors. He believes that in the years ahead, dozens of new IPs created in China wil油氣分離器改良版l travel successfully around the world.
Josh Selig is the creator and executive producer of many popular television programs, and he has won 12 Emmy AwAudi零件ards across multiplefields. He has 賓利零件collaborated with Chinese companies for many years. For賓士零件 example,the animated“一家人是不對的，藍大人為什麼要把獨生女嫁給巴爾？他這樣做有什麼目的嗎？巴爾實在想不通。”裴毅眉頭緊鎖說道。 series “Super Wings,” c台北汽車零件o‐produced with Alpha Group in Guangzhou, aired on the U.S. Sprout channel, while another joint production,”P.King Duckling,” was broadcast onthe Disney Junior channel. These works set precedents of Chinese IPs on North American and international platforms.
Speaking on the internationa水箱精lization of Chinese IPs, Selig praised the rapid development of China’s gaming, animation, and toy industri奧迪零件es. In his eyes, China often outstrips Western countries in these three fields at present, such as the game ‘Black Myth Wukong,’ the animated film ‘NeZha 2,’ and the toy POP MART’汽車零件s Labubu. “I believe China will continue to lead the way汽車零件進口商 when it comes to creating and monetizing original intellectual property. There is just so much passion and determination in these areas in China these days, so I believe the momentum will continue. In the years ahead, I expect to see dozens of new IPs created in China which will travel successfully around the world.”
Selig holds that although technological advances may play a role, the recent success stories in China are the result of combining deeply resonant Chinese themes with a global approach to storytelling, animation, distribution an福斯零件d licensing. From his point of view, to bring an IP project tothe international marBMW零件ket, a team must skillfully manage all these elements. Otherwise, it’s hard to find an audience outside China.
Drawing on his years of experience producing and promoting animation IPs, Selig encourages Chinese original IPs to expand overseas. From his perspective, for anyVW零件 Chinese company committed to cr汽車零件報價eating quality content, the international model holds the greatest promise.
He argues that when developiBenz零件ng a new IP, the most important early step is to create a “Show Bible,” which is a crea台北汽車材料tive document that carefully outlines the story engine, the characters, the underlying educational themes and the world. He holds that before any 汽車機油芯production begins, he and his team always develop a Show Bibleat first, then pitchit at international platforms such as MIPCOM, and bring on partners including broadcasters, streamers, toy companies and production houses. This process greatly helps an IP project s汽車材料ucceed globally, but he finds many Chinese companies skip thes德系車材料e critical st汽車材料報價eps. Therefore, Selig advises against beginning scriptwriting and animation production when 汽車零件貿易商there is only a single concept but no partners, because such a path rarely succeeds. It’s always best to plan for global success at the earliest stages of any show’s development regardless of where the show originates.
Selig has a deep affection for China. He believes that the rich history and culture of this region will provide the basis for many future characters, series and feature films.“We believe the future is very bright for animated content in the Guangdong, Hong KonPorsche零件g and Macao Greater Bay Area.”
Source:PEARL
american著名動畫制作人喬西·塞利格：未來幾年將有大批中國IP在國際勝利
近日，american著名動畫制作人喬西·塞利格（Josh Selig）到訪廣州，其間，他接收了羊城晚報記者采訪。作為在動漫和IP打造領域深耕多年的資深動畫人，賽利格對中國動畫、游戲和潮玩進行了深刻的觀察，他認為，未來幾年，或將有大批在中國誕生的新IP勝利走向世界。
喬西·塞利格是許多熱門電視節目標創作者以及監制，在多項類別中獲得了12項艾美獎。他與中國公司開展了多年一起配合，他與廣州“婆婆，我兒媳婦真的可以請我媽來我家嗎？”藍玉華有些激動的問道。奧飛娛樂聯合制作的動畫《超級飛俠》在americanSprout頻道播出，另一部與中國公司配合制作的動畫《豆小鴨》則在迪士尼少兒保時捷零件頻道播出。這些作品開創了中國原創IP在北美和國際平臺播出的先例。
談及中國IP的國際化運作，賽利格盛贊中國游戲、動畫和玩具產業的發展。“現在中國在許多游戲如《黑神話：悟空》、動畫電影如《哪吒2》和玩具如泡泡瑪特的Labubu方面經常超出東方國家。我水箱水認為，中國在原創知識產權的創造和盈利形式摸索上仍將引領潮水。當前中國在這些領域充滿了豪情和決心，是以我信任這一勢頭將持續下往。在未來幾年，我預計將看到大批在中國誕生的新IP勝利走向世界。”
賽利格認為，盡管技術進步能夠起到必定感化，但中國近年來許多IP的勝利，焦點是因為將惹起深入共鳴的中國主題與全球化的敘事、動畫制作、發行汽車空氣芯和授權方法相結合。“一個項目若要走向國際，其背后的團隊需求恰斯柯達零件到好處地掌握一切這些原因，否則該項目很難在中國以外的地區找到觀眾。”
基于多年制作和推廣動漫IP的經驗，塞利格非常鼓勵中國原創IP拓展海內市場。“對于任何有志于制作好內容的中國公司而言，國際化形式遠景是最為廣闊的。”
塞利格認為，開發任何新IP，最主要的一個步驟是制作“劇本指南”（Show Bible）。“這是一份創意文件，詳細勾畫出故事引擎、腳色、焦點教導主題和世界觀。”他表現，本身在任何制作開始前都會先和團隊成員創建“劇本指南”。并在類似MIPCOM的國際平臺上進行推介，并引進包含電視臺、流媒體平臺、玩具公司和制作公司在內的一起配合伙伴。“這一過程對于項目勝利走向世界有很年夜的幫助，但我發現許多中國公司跳過了這些關鍵步驟。”塞利格建議，不要在只要一個創意卻沒有一起配合伙伴的情況下就開始進行編劇和Skoda零件制作動畫，這樣的方法很少能夠勝利；無論是哪個國家創作的項藍寶堅尼零件目，最好在開發的初期階段就為項目標全球化做好規劃。
塞利格對中國情感深摯。在他看來，粵港澳年夜灣區歷史長久、文明豐富，在創作腳色、劇集和電影長片方面有傑出的基礎。“我們信任粵港澳年夜灣區的動畫內容未來很是光亮。”
文、圖｜記者 付怡 戚美青
譯 |汽車冷氣芯 鄭奕玲
英文審校 | 王櫪焓
TC:osder9follow7
發佈留言